Deliverability

Last Updated: 2025-12-02 10:22 UTC

Personas: Controller / A/R Manager / A/R Operator

What you'll learn

Follow the warm-up schedule.
- During week 1, limit sends to 50/day per domain; increase gradually as engagement stays healthy.
- Leverage Shadow Mode to review drafts while warming up a new domain.
Authenticate your domain with DNS helpers.
- The Deliverability page now includes an accordion for each required DNS record (SPF, DKIM, DMARC). Click any value to copy it to your clipboard—the UI confirms the copy action.
- After your DNS provider propagates the record, Plixo automatically rechecks the status and surfaces a green “Verified” badge next to the entry. Unverified records show the last check timestamp plus troubleshooting tips.
Monitor email health metrics.
- View bounce and complaint rates in Collections → Overview and Settings → Deliverability.
- Investigate spikes by checking domain-specific performance, contact validity, and DNS status badges.
Manage suppression lists.
- Suppress domains or contacts that consistently bounce. Provide a reason (invalid, opted out, legal hold) for audit tracking.
- Use the bulk upload tool to import existing suppression lists from your ESP.
Optimize send timing.
- Configure quiet hours by timezone so messages land during business hours.
- Set send caps per segment to avoid sudden spikes that trigger spam filters.

Skipping SPF/DKIM alignment. Coordinate with IT to authenticate your sending domain before launch—the accordion shows exactly which record is missing.
Ignoring verification badges. Yellow “Needs verification” labels mean Plixo still sees stale DNS entries; click “Recheck” before escalating to support.
Reusing bounced contacts. Update CRM records instead of repeatedly emailing invalid addresses.
Batching all sends Monday morning. Spread volume across the week to maintain reputation.